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Learn how Travis Steffen and the GrowFlow team navigate the regulated industry of cannabis by watching our interview!
Today’s storyteller is Travis Steffen, CEO of GrowFlow and bestselling author of Viral Hero. Travis is a serial entrepreneur with seven successful exits (and a few crash-and-burn failures) to his name. GrowFlow, his current venture, is a cloud-based software suite for cannabis businesses. With customers ranging from growers, producers/processors, and retailers, GrowFlow is the market leading cannabis software solution in several states. They help cannabis businesses streamline seed-to-sale operations — from inventory and point of sale to analytics and state reporting. Today, GrowFlow provides real-time support to over 1,000 cannabis businesses.
We wanted to learn more about how Travis has helped GrowFlow, ahem, grow, so we asked him
- How Travis got into managing a software company focused on cannabis businesses;
- How he creates fresh opportunities to best serve his customers;
- The areas in which Travis keeps a flexible mindset;
- What sets GrowFlow apart from their competitors;
- Where Travis sees GrowFlow in a few years and what he’ll do to get there; and
- What he is most passionate about.
If you want to get into the weeds on how Travis leads in a regulated industry, listen to this episode of the Future Forward Sales podcast!
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