Long-Lasting Strategies That Create a Legacy with Historic's Mark Miller

Long-Lasting Strategies That Create a Legacy with Historic’s Mark Miller

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Here at Future Forward Sales, we are committed to helping you reach new heights in your sales success. That’s why we do the Future Forward Sales podcast – each episode is an opportunity to learn from another business leader’s journey and success.

Find out how Mark Miller and his team at Historic create long-lasting brands by watching this episode of the Future Forward Sales podcast!

In this episode, we had the pleasure of speaking with Mark Miller, Co-Founder and President of Historic, a brand strategy agency based in the Phoenix desert. Mark and his team want branding to be more than cool and hip for today; they want it to work 30 years from now. They focus on the things that matter, rather than just what is currently trending. They use an approach that Mark calls “branding from the inside out.” After working on nearly a hundred rebrands over 20 years, Mark was able to take the culture patterns he has discovered within companies and turn them into a book called Culture Built My Brand. The book highlights how really focusing on the culture part of your organization needs to align with your brand to be successful.

We wanted to learn more about Mark’s mission to center culture in branding, so we asked him

  1. How he got into branding and brand culture;
  2. How Historic creates new opportunities to best serve their clients;
  3. Which areas in which Mark stays flexible to think innovatively;
  4. What sets Historic apart from other brand agencies;
  5. Where Mark sees Historic a few years from now and how he plans to get there; and
  6. What Mark is most passionate about.

Learn how Mark creates brand cultures built to last by listening to our interview!

To learn more about Historic, you can find them at their website and on Instagram, Twitter, Facebook, and LinkedIn. You can also connect with Mark on LinkedIn! Don’t forget to check out his book, Culture Built My Brand.

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